From harvardbusiness
1. Call to action. The number one thing that separates a memo, report, or PowerPoint from A Tale of Two Cities is a call to action. A novel is to be enjoyed. Business writing is intended to get the audience to do something: invest in a popcorn factory, fill out a kidney donor [...]
If you’re going to be ahead of the game in a new and growing small business, networking is for you. Developing relationships with others in your field is vitally important. Good networking takes a lot of creativity and hard work, but it’s as important as any other investment you’ve made in your business and the [...]