The economy may be in trouble, but this doesn’t mean E-Commerce owners have to close up shop. Instead, such owners should consider using free shipping incentives to lure shoppers into buying one’s products. With the holidays upon us, free shopping can help an e-commerce owner in business and happy as a clam.
So, why should you offer free shopping? Well, now only is it becoming the norm for many US retailers, but recent surveys have touted that nearly 75% of all shoppers said they were more likely to purchase items from a shop if free shopping was an offered benefit. Nowadays, to get a customer to purchase items online, it needs to not only be an easy as pie experience, but the price needs to be right or people will run to other websites or to other stores. Thus, free shipping keeps the price down for the customer and could end up building up a customer’s loyalty to a E-Commerce owner.
Additionally, free shopping increases customer satisfaction, and this in turn can improve a shop’s word of mouth advertising and the likelihood that a customer will return for a repeat purchase. a ForeSee Results study said that free shipping or deliver options increased by as much as 5%, especially when the free shipping came with no strings attached.
Offering free shopping during the holiday season is especially important because this is when people are shopping more than ever before and when the majority of purchases are made. Thus, free shipping can ease the burden on a buyer’s shoulders and it can ensure that a customer buys more in one’s store than they might normally buy (i.e. they figure they might as well if there are no shipping costs).
Once a person sees that your shop offers free shipping, they will be more likely to return for more products and will tell their friends and family members about the feature. Thus, in a world where more and more people are entering into E-Commerce, free shipping can set you apart from your competitors.
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